Seminar or Course Number 122 - International Trade Promotion and Marketing Course, Leading to Diploma – Postgraduate – in International Trade Promotion and Marketing, Double-Credit, 60 Credit-Hours, accumulating to a Postgraduate Certificate, with 120 additional Credit-Hours, and a Postgraduate Diploma, with 300 additional Credit-Hours. Contents include International Trade Promotion and Marketing, Production Orientation, Sales Orientation, Relationship Management, Product Life Cycle, The Different Approaches to Marketing, Trade and the Global Economy, Bilateral Trade Agreements, International Trades Association, Bilateral Trade Agreements, Technological Environment, Marketing Strategy and Marketing, Delivering Customer Value, Extending Marketing, Trade Promotion Authority, Trade Promotion Tools, Trade Promotion Strategies, Trade Promotion vs Customer Promotion, Trade Promotion Examples, International Trade Finance, International Trade Promotion and Marketing in London, International Trade Promotion and Marketing in Dubai, International Trade Promotion in Durban, Promotional Marketing Topics, Promotion and Advertising Theories, Promotional Marketing, Types of Promotion in Marketing, Importance of Promotion in Marketing, Promotional Messages of Products, Short Courses for Trade Promotion and Marketing, Types of Marketing Strategies, Training for Product Marketing, Forms of Product Promotion, Marketing Promotional Activities

Seminar or Course Number 122 - International Trade Promotion and Marketing Seminar or Course, Leading to Diploma-Postgraduate in International Trade Promotion and Marketing (Double Credit), Accumulating to a Postgraduate Diploma. Click to download the PDF Brochure for this Course

Course Co-ordinator:        

For Whom This Course is Designed

This Course is Designed For:

• Marketing Executives;

• Marketing Managers;

• Product Managers;

• Relationship Managers;

• Marketing Analysts;

• Marketing Communication Specialists;

• Marketing Researchers;

• Sales Managers;

• Sales Executives;

• Marketing and Sales Personnel;

• Corporate Directors;

• Divisional Directors;

• Marketing Lecturers;

• Marketing Consultant;

• Brand Managers;

• Life Cycle Specialists;

• Business Consultants;

• Business Owners;

• Entrepreneurs;

• Those whose job entails developing and implementing business strategies;

• All others interested in gaining better understanding of International Trade Promotion and Marketing.

Duration: 10 Days

 

Cost: £10,000.00 Per Delegate

 

The course cost does not include living accommodation. However, delegates are treated with the following:

•  Free Continuous snacks throughout the Event Days;  

•  Free Hot Lunch on Event Days;                           

•  Free City Tour;             

•  Free Stationery;                               

•  Free On-site Internet Access;

• HRODC Postgraduate Training Institute’s   Diploma – Postgraduate; or

• Certificate of Attendance and Participation – if unsuccessful on resit.

HRODC Postgraduate Training Institute’s Complimentary Products include

• HRODC Postgraduate Training Institute’s Leather Conference Folder;

• HRODC Postgraduate Training Institute’s Leather Conference Ring Binder/ Writing Pad;

• HRODC Postgraduate Training Institute’s Key Ring/ Chain;

• HRODC Postgraduate Training Institute’s Leather Conference (Computer – Phone) Bag – Black or Brown;

• HRODC Postgraduate Training Institute’s 8GB USB Flash Memory Drive, with Course/ Programme Material;

• HRODC Postgraduate Training Institute’s Metal Pen;

• HRODC Postgraduate Training Institute’s Polo Shirt.

Location:  Central London and International Locations

 

Daily Schedule: 9:30 to 4:30 pm.

Seminar or Course Number 122 - International Trade Promotion and Marketing Seminar or Course, Leading to Diploma-Postgraduate in International Trade Promotion and Marketing (Double Credit), Accumulating to a Postgraduate Diploma. Click to download the PDF Brochure for this Course

Course Objectives

By the conclusion of the specified learning and development activities, delegates will be able to:

• Distinguish between different approaches to marketing and their underlying philosophies;

• Demonstrate an awareness of the importance of the marketing mix to product or service success;

• List the different stages in the product life cycle;

• Demonstrate an understanding of why some manufacturers are only interested in particular life cycle stage;

• Indicate the implications of particular life cycle stage for the success or demise of particular entrants or players;

• Determine the marketing strategy that is appropriate for particular stage of the product life cycle;

• Conduct an internal organisational analysis;

• Conduct an external organisational analysis;

• Conduct a sector analysis;

• Determine key success factors;

• Devise a workable marketing strategy for an organisation;

• Demonstrate an understanding of the need to develop dealers and maintain their loyalty;

• Determine the appropriate marketing strategy for particular stages in the life cycle of a product or service;

• Demonstrate the role of international trade in global economy;

• Establish the role of international trade in economic development, sustainability and growth;

• Take a viable position in trade openness and productivity debate;

• The world trade agreement (WTA) 1994;

• Demonstrate an understanding of the role of national exhibitions (expositions) in promoting export trade;

• Demonstrate their ability to organise and manage national exhibitions;

• Demonstrate the ability to organise national delegation and exhibitors for international exhibitions.;

• Suggest at least 3 major contributions that international trades associations are likely to make to their export efforts;

• Name at least 3 international trades associations, establishing their major objectives; and

• Exhibit an understanding of the winning factors in bilateral trade agreements.

Seminar or Course Number 122 - International Trade Promotion and Marketing Seminar or Course, Leading to Diploma-Postgraduate in International Trade Promotion and Marketing (Double Credit), Accumulating to a Postgraduate Diploma. Click to download the PDF Brochure for this Course

Course Contents, Concepts and Issues

Part 1: Defining Marketing and the Marketing Process

• Marketing:  Creating and Capturing Customer Value;

• Company and Marketing Strategy:  Partnering to Build Customer Relationships;

• Marketing Strategy in recessionary Periods;

• ‘Current Value’ modification and pertinent microeconomic issues;

• Definition of Marketing.

Part 2: The Different Approaches to Marketing (1)

• Production Orientation;

• Sales Orientation;

• The Marketing Concept;

• Marketing Management:

• The 4Ps: The Marketing Mix:

• Product or Service;

• Price;

• Promotion;

• Distribution.

• Relationship Management.

• Internal Organisational Analysis: Strengths and Weaknesses;

• External Organisational Analysis: Opportunities and Threats;

• Key Success Factors;

• Product Life Cycle:

• Birth;

• Growth;

• Saturation;

• Senility;

• Death.

• Distribution and Service Delivery;

Part 3: The Different Approaches to Marketing (2)

• Trade and the Global Economy;

• Trade and the Global Economy;

• The Role of International Trade in Economic Development, Sustainability and Growth;

• Openness and Productivity;

• The World Trade Agreement (WTA) 1994;

• The Role of National Exhibitions in Promoting Export Trade;

• Organising and Managing National Exhibitions;

• The Role of International Exhibitions in Promoting Export Trade;

• International Trades Associations and Their Likely Contribution to National Export Initiatives;

• Some International Trades Associations and Their Function;

• Bilateral Trade Agreements: Their Merits and Demerits;

• The Winning Factors In Bilateral Trade Agreements.

Part 4: Understanding the Marketplace and Consumers

• Analysing the Marketing Environment;

• Managing Marketing Information to Gain Customer Insights;

• Understanding Consumer and Business Buyer Behaviour;

• Predicting behavioural outcomes;

• Companywide Strategic Planning: Defining Marketing’s Role;

• Designing the Business Portfolio;

• Planning Marketing: Partnering to Build Customer;

• Relationships;

• Marketing Strategy and the Marketing Mix;

• Managing the Marketing Effort;

• Measuring and Managing Return on Marketing Investment;

• The Company’s Microenvironment;

• The Company’s Macro-environment;

• Demographic Environment;

• Economic Environment;

• Natural Environment;

• Technological Environment;

• Political and Social Environment;

• Cultural Environment;

• Responding to the Marketing Environment.

Part 5: Designing a Customer-Driven Marketing Strategy and Marketing Mix

• Customer-Driven Marketing Strategy:  Creating Value for Target Customers;

• Products, Services, and Brands:  Building Customer Value;

• New-Product Development and Life-Cycle Strategies;

• Pricing:  Understanding and Capturing Customer Value;

• Marketing Channels:  Delivering Customer Value;

• Retailing and Wholesaling;

• Communicating Customer Value:  Advertising and Public Relations;

• Communicating Customer Value:  Personal Selling and Sales Promotion;

• Direct and Online Marketing:  Building Direct Customer Relationships.

Part 6: Extending Marketing

• The Global Marketplace;

• Marketing Ethics and Social Responsibility;

• The importance of Diversity Management in global marketing;

• Revolutionising marketing strategy with the incorporation of an effective Diversity Policy.

Part 7: Managing Marketing Information to Gain Customer Insights

• Marketing Information and Customer Insights;

• Assessing Marketing Information Needs;

• Developing Marketing Information;

• Marketing Research;

• Analyzing and Using Marketing Information;

• Other Marketing Information Considerations.

Part 8: Understanding Consumer and Business Buyer Behaviour

• Consumer Markets and Consumer Buyer Behavior;

• Model of Consumer Behavior;

• Characteristics Affecting Consumer Behavior;

• The Buyer Decision Process;

• The Buyer Decision Process for New Products;

• Business Markets and Business Buyer Behavior;

• Business Markets;

• Business Buyer Behavior;

• The Business Buying Process;

• E-Procurement.

Part 9: Customer-Driven Marketing Strategy: Creating Value for Target Customers

• Customer-Driven Marketing Strategy;

• Market Segmentation;

• Market Targeting;

• Differentiation and Positioning.

Part 10: Products, Services and Brands: Building Customer Value

• What is a Product?;

• Product and Service Decisions;

• Services Marketing;

• Branding Strategy: Building Strong Brands.

Part 11: Direct and Online Marketing: Building Direct Customer Relationships

• Growth and Benefits of Direct Marketing;

• Customer Databases and Direct Marketing;

• Forms of Direct Marketing;

• Online Marketing;

• Setting up an Online Marketing Presence;

• The Promise and Challenges of Online Marketing;

• Public Policy Issues in Direct Marketing.

Seminar or Course Number 122 - International Trade Promotion and Marketing Seminar or Course, Leading to Diploma-Postgraduate in International Trade Promotion and Marketing (Double Credit), Accumulating to a Postgraduate Diploma. Click to download the PDF Brochure for this Course