Business Start-Up, Expansion, Manage; Postgrad Double-Credit |
Seminar
or Course Number 065 -
Small Business Start-Up, Expansion and Management
Course, Leading to Diploma – Postgraduate – in Small
Business Start-Up, Expansion and Management,
Double-Credit, 72 Credit-Hours, accumulating to a
Postgraduate Certificate, with 108 additional
Credit-Hours, and a Postgraduate Diploma, with 288
additional Credit-Hours.
Contents include Small Business Management - Small Business Start-Up,
Expansion Management, Venture Capitalists, company accounting
reporting, Small Business Start-Up, Expansion & Management Course or
Seminar, Industrial and Consumer Products: A Distinction and Guide,
Determining Industrial and Consumer Sectors, Integrating Industrial and
Consumer Products, The Military as a Consumer, The Health Sector as a
Consumer, Education as a Consumer Sector, Determining Players, Market
Share and Gaps, Company Formation and Legal Status: Important Issues to
Consider, Company legal status categorisation, Factors associated with
a choice of legal status of a company, Issues in favour of and
mitigating against particular legal status, Legal requirement for
company formation, Company legal status and reporting requirement,
Company legal status and accounting requirement, Company legal status
and accounting reporting, International trade and legal requirement,
Import and Export VS National, Regional and International Embargo.
For
Whom This Course is Designed! This Course is Designed for:
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Industrial Authorities;
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Business Managers;
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Business Consultants;
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Business Support Personnel;
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Entrepreneurs;
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Fund Managers;
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Venture Capitalists;
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International Venture Capitalists;
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Private Equity Managers;
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Angels;
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Dragons;
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Business Lecturers;
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Trade Ministry Representatives;
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Business Enthusiasts;
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All those desirous of managing and, or, investing in new and expanding
businesses.
Course Co-ordinator:
Prof. Dr. R. B. Crawford is
Course
Coordinator. He is the Director of HRODC Postgraduate Training
Institute, A Postgraduate-Only Institution. He has the following
Qualifications and Affiliations:
Doctor of Philosophy {(PhD) {University College
London (UCL) - University of London)};
MEd Management (University of Bath);
Postgraduate (Advanced) Diploma Science Teacher
Ed. (University of Bristol);
Postgraduate Certificate in Information Systems
(University of West London, formerly Thames Valley University);
Diploma in Doctoral Research Supervision,
(University of Wolverhampton);
Teaching Certificate;
Fellow of the Institute of Management
Specialists;
Human Resources Specialist, of the Institute of
Management Specialists;
Member of the Asian Academy of Management (MAAM);
Member of the International Society of Gesture
Studies (MISGS);
Member of the Standing Council for Organisational
Symbolism (MSCOS);
Member of ResearchGate;
Executive Member of Academy of Management (AOM).
There, his contribution incorporates the judging of
competitions, review of journal articles, and guiding the
development of conference papers. He also contributes to the
Disciplines of:
Human Resources;
Organization and Management Theory;
Organization Development and Change;
Research Methods;
Conflict Management;
Organizational Behavior;
Management Consulting;
Gender & Diversity in Organizations; and
Critical Management Studies.
Professor Dr. Crawford has been an Academic in
the following UK Universities:
University of London (Royal Holloway), as
Research Tutor;
University of Greenwich (Business School), as
Senior Lecturer (Associate Professor), in Organisational
Behaviour and Human Resource Management;
University of Wolverhampton, (Wolverhampton
Business School), as Senior Lecturer (Associate Professor), in
Organisational Behaviour and Human Resource Management;
London Southbank University (Business School), as
Lecturer and Unit Leader.
His responsibilities in these roles included:
Doctoral Research Supervisor;
Admissions Tutor;
Postgraduate and Undergraduate Dissertation
Supervisor;
Programme Leader;
Personal Tutor.
Duration:
12 Days
Daily Schedule:
09:30 – 16:30
Cost:
£12,000.00 Per
Delegate
The course cost does not include living accommodation. However,
delegates are treated with the following:
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Free Continuous snacks throughout the Event Days;
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Free Hot Lunch on Event Days;
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Free City Tour;
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Free Stationery;
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Free On-site Internet Access;
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HRODC Postgraduate Training Institute’s
Diploma – Postgraduate;
or
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Certificate of Attendance and
Participation – if unsuccessful on resit.
1
HRODC Postgraduate Training Institute’s
Leather Conference Folder;
2
HRODC Postgraduate Training Institute’s
Leather Conference Ring Binder/
Writing Pad;
3
HRODC Postgraduate Training Institute’s
Key Ring/ Chain;
4
HRODC Postgraduate Training Institute’s
Leather Conference (Computer – Phone) Bag
– Black or Brown;
5
HRODC Postgraduate Training Institute’s
8GB USB Flash Memory Drive,
with Course Material;
6
HRODC Postgraduate Training Institute’s
Metal Pen;
7
HRODC Postgraduate Training Institute’s
Polo Shirt.
Seminar or
Course Number 065 - Small Business
Start-Up, Expansion and Management – Leading to Diploma-Postgraduate in
Small Business Start-Up,
Expansion and Management (Double Credit),
Accumulating to a Postgraduate Certificate, with a Total of 180 Credit-Hours = 6 X 5-Day Courses, or 3 X 10-Day Courses; or a Postgraduate Diploma, with a Total of 360 Credit-Hours = 12 X 5-Day Courses, or 6 X 10-Day Courses.
Module 1
Small Business Start-Up, Expansion and Management (1)
M1.
Part 1: Small Business Start-Up: Small Salient Factors
Objectives
By the conclusion
of the specified learning and development activities, delegates will be able
to:
Illustrate their internalisation of the need to establish the Industrial
or Consumer Sector and subsectors that are to be targeted;
Indicate the most appropriate way in which sectoral information might be
conveyed to entrepreneurs and businesses seeking to expand;
Determine when it is appropriate to integrate Industrial and Consumer
Sectors, for the purpose of market targeting;
Rationalise the Military as a Consumer Place the ‘ Health Sector’ in
the ‘ Consumer Sector’ Determine the products type and forms that that
will support the conversion activities of ‘ Education Sector’;
Indicate the most appropriate sources of information on ‘ market
trends’;
Suggest how information on players and market share might be utilised in
support of their ‘ market entry’.
Contents, Concepts and Issues
Determining Industrial and Consumer Sectors;
Integrating Industrial and Consumer Products;
The Military as a Consumer;
The Health Sector as a Consumer;
Education as a Consumer Sector;
Determining Players, Market Share and Gaps.
M1. Part 2: Company Formation and Legal Status: Important Issues to Consider
Objectives
By the conclusion
of the specified learning and development activities, delegates will be able
to:
Illustrate the problems and benefits of different legal form of
companies;
List the pertinent factors that are associated with a choice of legal
status of a company;
Outline the legal requirement for company formation, as it pertains to
their particular country;
Indicate, accurately, the statutory reporting requirements of a company,
based on its legal status and in relation to their specific country;
Suggest the general statutory accounting requirement of a company in
their country
and the factors that determine these requirements;
Demonstrate the relationship between a company’s legal status and its
accounting reporting requirement, and the rationale on which this demand
is based;
Indicate the legal requirement associated with International Trade in
their own
country;
Address the implications of National, Regional and International Embargo
on Import and Export.
Contents, Concepts and Issues
Factors associated with a choice of legal status of a company;
Issues in favour of and mitigating against particular legal status;
Legal requirement for company formation;
Company legal status and reporting requirement;
Company legal status and accounting requirement;
Company legal status and accounting reporting;
International trade and legal requirement;
Import and Export vs. National, Regional and International Embargo.
M1. Part 3: Protecting Inventions: Drawing on Legal Parameters (1)
Objectives
By the conclusion
of the specified learning and development activities, delegates will be able
to:
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Explain the Design and Patent Law that pertains to their own country;
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Outline the International Convention For Design and Patent;
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Demonstrate a heightened understanding of the concept of Intellectual
Capital
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Highlight the most effective ways in which an organisation can protect
its Intellectual Capital;
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Use simple lay-language to explain the concept of ‘ Intellectual
Property Rights’
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Propose an unambiguous definition of Intellectual Property
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Propose a defence of the notion that ‘ Inventions’ are a company’ s ‘
Intellectual Property’, drawing on the support of International legal
cases;
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Explain pertinent aspects of International Convention for Intellectual
Property Rights;
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Use International Cases to Determine the Ownership of ‘ Intellectual
Property’ , through the Application of International Convention and
Precedent.
Contents, Concepts and Issues
International Convention For Design and Patent;
Intellectual Capital;
Protecting Intellectual Capital;
Intellectual Property;
Inventions as Intellectual Property;
Determination of the Ownership of Intellectual Property: Application of
International.
M1. Part 4: Protecting Inventions: Drawing on Legal Parameters (2)
Objectives
By the conclusion
of the specified learning and development activities, delegates will be able
to:
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Demonstrate their familiarity with Copyright and Copyright Convention;
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Illustrate the likely subtlety of Industrial Espionage;
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Propose effective ways of Detecting and Averting Industrial Espionage;
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Provide an illustration of the different ways in which Industrial
Espionage might manifest itself in an organisation;
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Outline the Long-term Consequences of Industrial Sabotage;
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Propose effective ways of averting and addressing Industrial Sabotage.
Contents, Concepts and Issues
Intellectual Property Rights;
International Convention for Intellectual Property Rights;
Copyright and Copyright Convention;
Understanding Industrial Espionage;
Detecting and Averting Industrial Espionage;
Industrial Espionage and the Recovery Process;
Industrial Sabotage and Long-term Consequences;
Identifying Acts of Industrial Sabotage;
Dealing with Industrial Saboteurs.
M1. Part 5: Operational Costing Issues (1)
Objectives
By the conclusion
of the specified learning and development activities, delegates will be able
to:
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Propose systematic procedure for determining Product Needs and Wants;
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Indicate the role of Scientific Research in enhancing an organisation’ s
intellectual capital;
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Explore the different ways in which Funding for Scientific Research
might be realised;
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Demonstrate their understanding of how on organisation might utilise
pre-existing Scientific Research Findings to its advantage;
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Discuss a systematic procedure for conducting Social Research,
illustrating the purpose for which its findings might be utilised;
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Construct questionnaires and interview schedules that are suitable for
eliciting information in social research;
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Propose when and how Marketing Research Agents might be utilised for
conducting research on entrepreneurs’ behalf;
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Distinguish between ‘ Accounting Depreciation’ and ‘ Real
Depreciation’
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Engage in practical exercises to calculate depreciation on capital
equipment;
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Calculate Fixed Costs;
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Calculate Rates of |return on Investment;
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Calculate Variable Costs.
Contents, Concepts and Issues
Scientific Research;
Funding Scientific Research;
Utilising Pre-existing Scientific Research Findings;
Social Research;
Social Research: A Practical Guide;
Using Marketing Research Agents;
Calculating Depreciation;
‘ Accounting Depreciation’ VS ‘ Real Depreciation’;
Calculating Fixed Costs;
Calculating Rates of |return on Investment;
Calculating Variable Costs.
Module 2
Small Business Start-Up, Expansion and Management (2)
M2. Part 1: Operational Costing Issues (2)
Objectives
By the conclusion
of the specified learning and development activities, delegates will be able
to:
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Cost ‘ Human Resource’ ;
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Integrate Fixed and Variable Costs;
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‘ Cost Apportion’ Factor ‘ Accounting for Depreciation’ in ‘ Cost
Apportioning’ ;
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Calculate Projected Sales and ‘ Externalities’ ;
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Determine Projected Revenue;
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Demonstrate their ability to find Projected Income;
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Formulate a Pricing Strategy, accounting for Cost Variables;
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Illustrate their understanding of the ‘Balance Sheet’.
Contents, Concepts and Issues
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Costing Human Resource;
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Integrating Fixed and Variable Costs;
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Cost Apportioning;
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Accounting for Depreciation in Cost Apportioning;
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Projected Sales and ‘ Externalities’;
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Projected Revenue;
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Projected Income;
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Pricing Strategy and Cost Variables;
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Understanding the Balance Sheet.
M2. Part 2: Industrial Product Design and Marketing
Objectives
By the conclusion
of the specified learning and development activities, delegates will be able
to:
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Make a case for ‘ Industrial Products Aesthetics’;
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Discuss the psychological bases of ‘ Consumer Products Aesthetics’;
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Explain the part that social values play in Aesthetics;
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Demonstrate their heightened understanding of pertinent ways of ‘
Averting Consumer;
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Infuriation’, using ‘ real world examples’.
Contents, Concepts and Issues
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Industrial Products Aesthetics;
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Consumer Products Aesthetics;
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Social Values and Aesthetics;
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Averting Consumer Infuriation: Examples of Costly Mistakes.
M2. Part 3: Sources of Investment Funds
Objectives
By the conclusion
of the specified learning and development activities, delegates will be able
to:
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Outline the different funding pockets that their National Governments
provide for business start-ups and expansion;
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Indicate how new and expanding business organisations might take
advantage of available Social Development Funds;
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Suggest the type of business organisations that will benefit from
Economic Development Funds and their equivalent;
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Indicate the extent to which Industrial Business Organisations might
benefit from City Regeneration Funds and their equivalent;
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Discuss the extent to which Regional Governments in their own country
support Industrial Development;
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Demonstrate an understanding of the extent to which the World Bank
provide assistance for Industrial Development;
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Describe the circumstances under which a company might attract UNESCO
funding;
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Explain the function of Venture Capitalists in Entrepreneurial Support;
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List the most popular International Venture Capitalists and the type of
funding that they provide to business start-ups and business
expansions;
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Explain the way in which Business ‘ Angels’ operate and their
motivation for offering support;
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Propose how Business ‘Dragons’ typically view support for
entrepreneurial activities.
Contents, Concepts and Issues
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National Governments;
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Social Development Funds;
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Economic Development Funds;
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City Regeneration Funds;
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Regional Governments;
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The World Bank;
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UNESCO;
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Venture Capitalists;
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International Venture Capitalists;
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Angels;
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Dragons.
M2. Part 4: Marketing Industrial and Consumer Products: A Basic Introduction
Objectives
By the conclusion
of the specified learning and development activities, delegates will be able
to:
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Explain Product as a ‘ Concept’
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Propose how the issues of Pricing, Competition and the ‘ Snob Appeal’
might be exploited to enhance the development of consumer products;
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Propose arguments in favour of Niche and Mass Markets, respectively;
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Advise of the effective use of Physical and Virtual ‘ Places’ in the
advancement of the associated ‘ marketing philosophy’ ;
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Suggest the different ways by which Product Awareness might be
enhanced.
Contents, Concepts and Issues
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Product as a Concept;
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Pricing, Competition and the ‘ Snob Appeal’ : Niche or Mass Marketing;
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Physical and Virtual Place;
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Creating Product Awareness.
M2. Part 5: The Business Plan: A Guide to Entrepreneurs and Investors
Objectives
By the conclusion
of the specified learning and development activities, delegates will be able
to:
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Construct a business plan that will be attractive to investors and fund
managers;
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Illustrate how a well-constructed Business Plan might be used to Attract
Investors and ‘ Fund Holders’ ;
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Explain why particular ‘ aspects’ should be included in the Business
Plan, to enhance its effectiveness;
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Provide guidance to entrepreneurs on how to adapt a business plan to
meet changing circumstances, without losing its focus;
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Provide ‘ contingencies’ based on differing business scenarios.
Contents, Concepts and Issues
Using the Business Plan to Attract Investors and ‘Fund Holders’;
What Should Be Included in the Business Plan;
Tweaking The Business Plan Without Losing the ‘Focus’;
Establishing Contingency: The Most Unlikely Scenario.
Seminar or
Course Number 065 - Small Business
Start-Up, Expansion and Management – Leading to Diploma-Postgraduate in
Small Business Start-Up,
Expansion and Management (Double Credit),
Accumulating to a Postgraduate Certificate, with a Total of 180 Credit-Hours = 6 X 5-Day Courses, or 3 X 10-Day Courses; or a Postgraduate Diploma, with a Total of 360 Credit-Hours = 12 X 5-Day Courses, or 6 X 10-Day Courses.
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