PG Dip in International & National Events Management: Professional Events Facilitation

Programme Number 146 - International and National Events Management Professional Events Facilitation, With Ultimate Success, Leading to Postgraduate Diploma in International and National Events Management. Contents include International and National Events Management, Events Facilitation With Ultimate Success, Events Facilitation in Dubai, Event Planning in Nigeria, Team Building in Paris, Business Ethics in Durban, Business Etiquette, Sponsorship in London, Marketing Plan, Networking Event in Malaysia, Project Event, Design Production Operation, Event Management in the UK, Human Resources, Event Finance, Crisis Management, Event Risk Management, Stage Fright, Visual Aids, PowerPoint Presentation, Business Plan, Time Management, Action Plan, Hidden Job Requirements, Ancillary Programs, Events Management Course Outline, Online Courses in Event Management, Events Management Services, Excellent Events Management, Festival Celebrations, Vision Event Management, Event Manager, Business Event Management, Useful Tools and Information, Higher Education, Championing Professional, Risk Management Jobs, Asset Management in London, Financial Times, Enterprise Risk Management in Dubai, Financial Resources for Events, Holiday in Brazil, Risk Management Society, National Archive of Events, Events Management Courses, National Events Conference, Current National Events, Special Security Event, Standards for National Competition, Comprehensive Events Management.


Programme Number 146 - International and National Events Management: Professional Events Facilitation, With Ultimate Success Intensive Full-Time {3 Months (5 Days -30 Hours) Per Week} Programme, Leading to Postgraduate Diploma in International and National Events Management. Click to download the PDF Brochure for this Programme.


Graphics of Programme or Course Coordinator: Prof. Dr. Crawford

Doctor of Philosophy {(PhD) {University College London (UCL) - University of London)};

MEd Management (University of Bath);

Postgraduate (Advanced) Diploma Science Teacher Ed. (University of Bristol);

Postgraduate Certificate in Information Systems (University of West London, formerly Thames Valley University);

Diploma in Doctoral Research Supervision, (University of Wolverhampton);

Teaching Certificate;

Fellow of the Institute of Management Specialists;

Human Resources Specialist, of the Institute of Management Specialists;

Member of the Asian Academy of Management (MAAM);

Member of the International Society of Gesture Studies (MISGS);

Member of the Standing Council for Organisational Symbolism (MSCOS);

Member of ResearchGate;

Executive Member of Academy of Management (AOM). There, his contribution incorporates the judging of competitions, review of journal articles, and guiding the development of conference papers. He also contributes to the Disciplines of:

Human Resources;

Organization and Management Theory;

Organization Development and Change;

Research Methods;

Conflict Management;

Organizational Behavior;

Management Consulting;

Gender & Diversity in Organizations; and

Critical Management Studies.

Professor Dr. Crawford has been an Academic in the following UK Universities:

University of London (Royal Holloway), as Research Tutor;

University of Greenwich (Business School), as Senior Lecturer (Associate Professor), in Organisational Behaviour and Human Resource Management;

University of Wolverhampton, (Wolverhampton Business School), as Senior Lecturer (Associate Professor), in Organisational Behaviour and Human Resource Management;

London Southbank University (Business School), as Lecturer and Unit Leader.

His responsibilities in these roles included:

Doctoral Research Supervisor;

Admissions Tutor;

Postgraduate and Undergraduate Dissertation Supervisor;

Programme Leader;

Personal Tutor.

He was formerly an Expatriate at:

Ministry of Education, Sokoto, Nigeria;

Ministry of Science and Technical Education, Sokoto, Nigeria;

University of Sokoto, Nigeria;

College of Education, Sokoto, Nigeria; and

Former Editor-In-Chief of ‘Sokoto Journal of Education’.


For Whom This Programme is Designed

This Programme is Designed For:

 Event Planners;

Event Organisers;

Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors;

Event Managers;

Project Managers;

Marketing Managers;

Senior operational managers with responsibility for managing teams whose role includes event management;

Event Operation Coordinators;

Budget Officers;

Training or Seminar Coordinators;

Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s Public Relation and marketing strategy and their effective deployment;

Anybody who wants to gain knowledge in events planning, management, marketing, coordination and other matters pertaining to facilitating events.



Intensive Full-Time {3 Months (5 Days or 30 credit Hours Per Week)} or


Cost: £45,000.00 Per Student         


The programme cost does not include living accommodation. However, students and delegates are treated to the following:

 Free Continuous snacks throughout the Event Days;  

 Free Hot Lunch on Event Days;                           

 Free City Tour;             

 Free Stationery;                               

 Free On-site Internet Access;

HRODC Postgraduate Training Institute’s   Diploma – Postgraduate; or

Certificate of Attendance and Participation – if unsuccessful on resit.


HRODC Postgraduate Training Institute’s Complimentary Products include:


HRODC Postgraduate Training Institute’s Leather Conference Folder;

HRODC Postgraduate Training Institute’s Leather Conference Ring Binder/ Writing Pad;

HRODC Postgraduate Training Institute’s Key Ring/ Chain;

HRODC Postgraduate Training Institute’s Leather Conference (Computer – Phone) Bag – Black or Brown;

HRODC Postgraduate Training Institute’s 8GB USB Flash Memory Drive, with Course/ Programme Material;

HRODC Postgraduate Training Institute’s Metal Pen;

HRODC Postgraduate Training Institute’s Polo Shirt.


Location:  Central London and International Locations


Programme Number 146 - International and National Events Management: Professional Events Facilitation, With Ultimate Success Intensive Full-Time {3 Months (5 Days -30 Hours) per Week} Programme, Leading to Postgraduate Diploma in International and National Events Management,



Module Title

Credit Value


Event Planning, Ethics and Etiquettes



Event Sponsorship



Events Marketing



Events Project, Human Resource and Operations Management



Events Finance and Management: Public, Private, Corporate and Mega Events



Event Risk Management and Safety



Developing Excellent Event Presentation



Time Management for Event Planners



Event Coordination



Programme Number 146 - International and National Events Management: Professional Events Facilitation, With Ultimate Success Intensive Full-Time {3 Months (5 Days -30 Hours) Per Week}Programme, Leading to Postgraduate Diploma in International and National Events Management. Click to download the PDF Brochure for this Programme.



Module 1

Event Planning


Introduction to Event Planning;

Planning the Event;

Business Planning for Events;

Team Building;

Venue Selection;

Preparing for the Event;

Finance for Events and Budgeting;

Event Resources;

Event Restraints;

Risk Assessment;

Event Evaluation;



Public Relations;

The Internet;

Personal Selling;

Event Booths;

Presentation Skills.



Module 2

Event Planning Ethics and Etiquette



M2 - Part 1: Business Ethics

Business Ethics:

Event Planner and Supplier Working Relationships;

In-Office Sales Presentation;

Communication between the Planners and Suppliers;

Business Meals;

Familiarization Tips;

Industry Functions;

Holiday Celebrations;

Proposals and Quotes;

Event Operations;

On-Site Meetings;

Business Referrals;


Business Favors.

Fair Competition:

Supplier-to-Supplier Ethics;


Observing Proper Ethical Parameters:

Event Planners and Client Business Interactions;

Right Match to Do the Business;

Using Business direction;

Handling Unethical Behavior.



M2 - Part 2: Business Etiquette


Business Ethic, Protocol and Entertaining: Within the Town:

At the Office;

In Restaurants;

Out and About;

Elevated Entertainment;

Out on the Town;

Industry Events;

At Home;

Weekend Retreats;

Holiday Parties.

Business Ethic, Protocol and Entertaining: Out of  the Town or Country:

Familiarization Trips;

Site Inspections;

Personal Travel.

Codes of Conduct on Site;

Event Planning Ethics, Etiquette and Essentials A-Z;

Event Planning Do’s and Don’ts.



Module 3

Events Sponsorship


Generating More Event Sponsorship;

The Sponsorship Marketing Plan;

Sponsorship Research;

Effective Sponsorship Proposal;

Sponsorship Success and Growth;

Maintaining Good Image with the Sponsors;

The Creative Approach to Sponsorship;

The Keys to Successful Sponsorship Sales;

The Legal Issues in Event Sponsorship;

Sponsor-Client Relationship;

Keeping Sponsors Coming Back;

The Sponsorship Evaluation Process;

The Globalisation of Event Sponsorship;

Significance of Networking;

The Future of Global Event Sponsorship.


Module 4

Events Marketing


Defining Marketing and Marketing Process:

Marketing:  Creating and Capturing Customer Value;

Company and Marketing Strategy:  Partnering to Build Customer Relationships;

Marketing Strategy in Recessionary Periods:

‘Current Value’ Modification and Pertinent Microeconomic Issues.

Understanding the Marketplace and consumer:

Analyzing the Marketing Environment;

Managing Marketing Information to Gain Customer Insights;

Understanding Consumer and Business Buyer Behaviour;

Predicting behavioural outcomes.

Designing a Customer-Driven Marketing Strategy and Marketing Mix:

Customer-Driven Marketing Strategy:  Creating Value for Target Customers;

Products, Services, and Brands:  Building Customer Value;

New-Product Development and Life-Cycle Strategies;

Pricing:  Understanding and Capturing Customer Value;

Marketing Channels:  Delivering Customer Value;

Retailing and Wholesaling;

Communicating Customer Value:  Advertising and Public Relations;

Communicating Customer Value:  Personal Selling and Sales Promotion;

Direct and Online Marketing:  Building Direct Customer Relationships.

Extending Marketing:

The Global Marketplace;

Marketing Ethics and Social Responsibility;

The importance of Diversity Management in global marketing;

Revolutionising marketing strategy with the incorporation of an effective Diversity Policy.

Conceptualising Event Marketing;

The Evolution of Event Marketing;

The Theory and Practice of Event Marketing;

Sponsorship and Cause-Related Events Marketing;

E-Event Marketing;

Entertainment and Festival Event Marketing;

Corporate Event Marketing;

Association, Convention and Exhibition Event Marketing;

Social Event Marketing;

Future Forces and Trends in Event Marketing;

Case Studies.


Module 5

Events Management


M5 - Part 1: Managing Events and Events Projects

Event, definition:

Challenges of Event Management;

The Place of Events In Human History and Culture;

The Events Industry;

Event Manager;

The Events Profession and Education.

Understanding Event Projects Management:

Events as Projects;

Project Management Perspective;

Event Project Definition, Organization and Framework;

Project Parameters;

Stakeholder Requirements and Needs;

The Project Objective Statement;

Project Planning;

Project Optimization;

Project Evaluation and Review Techniques;

Project Crashing;

Project Risk Management;

Project Cost Breakdown Structures;

Project Implementation;

Project Shut-Down;

The Required Competences of an Event Project Leader.



M5 - Part 2: Event Design, Production and Operation

Event Design and Production:

Current Views of Event Design;

Events as Designed Experiences;

Concept and Theme;

Understanding Event Experiences;

Event Staging and Logistics.

Event Operations:

The Legal Environment;


Regulations, Licences and Permits;

Events Contracts;

Events Logistics.



M5 - Part 3: Event Human Resource Management, Finance Management and Event Marketing

Managing the Event Human Resources:

The Event Human Resource Challenge;

Finding the Right People;

The Challenges in Practice to the Events Industry;

Formulating and Conducting Event Induction and Acculturation;

Developing Effective Communication with Event Workers;

Event Employee Learning and Development;

Motivating, Maximising Performance and Retaining Employees;

Remunerating Staff.

Event Finance:

Important Financial Terminology;

Financial Planning and Control;

Users of Event Finance Information;

Budgeting and Events;

Budgeting As a Logically Sequenced Planning Process;

Common Methods of Budgeting;

Applying Budgeting to Worked Examples;

Comparing Actual and Budgeted Performance.

Event Marketing:

Event Marketing Planning;

Event Sponsorship.


M5 - Part 4: Dealing with Different Types of Events

Mega Events:

Mega Events, Definition;

Mega-Event Periods;

Mega-Event Tourism.

Events in the Public and Third Sectors:

The Public Sector;

The Third Sector;

Events in the Third Sector;

Other Non-Profit Events.

Corporate Events:


Key Logistical Issues for Corporate Events;

The Corporate Event Customer;

Corporate Event Evaluation.

Cultural Events and Festivals:

Cultural Events;


Types of Cultural Events and Festivals;

Programming Cultural Events and Festivals;

Marketing Cultural Events and Festivals;

The Public Role of Cultural Events and Festivals.


M5 - Part 5: Events and Media

Events and Media:

Understanding Media;

The Role of the Media in the Events Management;

The Media and Links to Stakeholders;

Media Management;

The Impact of Media Coverage on Events;

Crisis Management for Event Managers.


Module 6

Event Risk Management and Safety


Event Risk Management;

Event Risk Assessment;

Alcohol and Events;

Crowd Control;


Critical Issues for Event Safety;

Outdoor Events: Stage Safety, Pyrotechnics, Parades and Demonstrations;

Future Event Risk Management.


Module 7

Developing Excellent Event Presentations



M7 - Part 1: The Art of Presenting

Preparing the Presentations:

What You Need to Know;

Developing Presentation;

Delivering Presentation;

Looking at Power Point Pointers;

Special Presentation Situations.

The Who, What, Where and Why:

Determining the Objects of the Presentation;

Audience Analysis;

Relating to the Audience;

Controlling the Topic.


Research Aids;

Gathering Primary Sources;

Making Use of Secondary Sources;

Ensnaring a Web Resources.

Message Organisation:

Choosing Material that Makes Your Point;

Selecting a Pattern of Organisation;

Making Use of Outlines;

Using Index Cards and Scripts;

Timing for Maximum Impact;

Using Power Point to Organize the Presentation.

Managing Anxiety when Presenting:

Conceptualising Stage Fright;

Minimizing Anxiety;

Managing Physical Symptoms Of Anxiety;

Overcoming Stage Fright;

Rehearsing the Presentation;

Avoiding Erroneous Suggestions To Overcome Fright;

Using Nervousness as an Asset.



M7 - Part 2: The Basics of Creating a Presentation


Building The Body With Stories, Statistics and Other Good Stuff:

Using Stories to Make Your Point;

Using Statistics and Other Numerical Data;

Employing More Support:





Correct Word Style:

Honing Your Word and Style;

Developing Catchy Phrases;

Using Classical Rhetoric Tricks;

Correcting Yourself.

Using Humor Effectively:

The Secret of Not “Bombing”;

Nonjoke Humor;

Poking Fun at Yourself.

Guidelines for Effective Introductions, Transitions and Conclusions:

Developing a Good Start;

Introductions to Avoid;

Managing Smooth Transitions;

Concluding the Presentation;

Conclusions to Avoid.

Planning Powerful Visual Aids:

The Use of Visuals;

Charts and Graphs;

Selecting Slides and Overheads;

Making Use of Flip Chart;

Designing Useful Hand-outs;

Preparing Great Props.



M7 - Part 3: Delivering Presentation with Ease


Proper Body Language:

Using Proper Nonverbal Speech in Any Language;

Eye Contact with the Audience;

Dress to Impress;

Mastering Physical Positioning and Movement;

Using Your Voice Properly;

Tips For Successful Global Communication.

Audience Appreciation:

Reading the Audience Reaction;

Make Your Audience Feel Comfortable;

Taming a Tough Audience;

Energizing Dull Audience;

Using Surefire Audience Involvement Technique.

Preparing for Possible Questions:

Reviewing the Basics of a Q&A Sessions;

Responding with the Perfect Answer;

Using Question-Handling Techniques;

Responding to a Special Situations;

Handling Tough Questions;

Handling Hostile Questions.



M7 - Part 4: Mastering the Power of PowerPoint

Employing Stunningly Simple Design Techniques:

The Do’s And Don’ts of Design;

Using PowerPoint Templates;

Transforming with Technical Tricks.

Considering Cool Tricks to Make the Presentation Alive:

Keeping the Flow Going;

Using Audio;

Using Video;

Adding Animation;

Mining Miscellaneous Impressive Stuff.

Avoiding Common Mistakes With PowerPoint:

Mistake Recognition;

Mistake Avoidance;

PowerPoint Parameter.


M7 - Part 5: Checking Out Tips and Tricks for Common Presentations

Succeeding in Sales and Other Motivational Presentations:

Sales Presentation;

Motivational Presentation.

Tackling Technical and Financial Presentations:

Presenting Technical Information;

Focusing on Financial Presentations.

Making Informational Briefings and Training Presentations:

Basic Rules for Informational Briefings;

Special Rules for Training Presentation.

Presenting a Business Plan to Your Boss:

Tips In Presenting a Business Plan;

Special Rules in Presenting a Business Plan;

Mistakes to Avoid During Business Plan Presentations.

Making Virtual Presentations: Phone, Video, Web and E-Mail:

Identifying the Right Virtual Presentation;

Virtual Presentation Preparations;

Practicing Do’s And Don’ts;

Virtual Presentation Delivery;

Some Tips and Tricks.

Adopting International Presentations:

Know the Audience Culture;

Crafting Your Message;

Following Basic Rules for Delivery;

Working with an Interpreter.

Dealing with Impromptu Presentations, Panels and Roundtables:

Impromptu Presentation;

Being on a Panel;

Participating in a Roundtable Discussion.


M7 - Part 6: Important Tips and Guidelines

Comeback Lines To Use When Things Go Wrong:

Visual-Aid Problems;

Distracting Noises;

Your Own Mistake.

Tips for Presentations at Public Meetings;

Things To Check Before You Present:

How to Get to the Venue;

Room Layout;

Seating Arrangements;

Human Equipment;

Audiovisual Equipment;

Sound System;





Temperature and Ventilation.



Module 8

Time Management for Event Planners


Principles of Time Management

Time Management Defined

Time in an Organisational Wide Context: Acting in Time

The Cost of Time

Time Management Tools

Maximising Personal Effectiveness

Busy vs. Productive

Time Wasters/Time Robbers/Time Stealers/Time Bandits

Managing Time Wasters/Time Robbers/Time Stealers/Time Bandits

Combating Procrastination

Diffusing the Impact of Others

Handling Interruptions Constructively

Asserting Yourself Politely and Calmly

Conquering Overcommitment ( Learn to say, “No”)

Contextualising Time Management

The Four D’s of Time Management



Tasks Which Should Be Delegated

Effective Delegation Techniques

How to Delegate



Managing Multiple Task and Deadlines

Combating Work Related Stress

Balancing Personal and Professional Life

Avoiding Time Crunches

Handling Unexpected Job Emergencies

Human Multitasking

Benefits of Effective Time Management

Effects of Poor Time Management

Time Management Theories

Maslow’s Hierarchy of Needs

The Pickle Jar Theory

Pareto Principle or 80/20 Rule

Eisenhower Method

POSEC Method

Setting Goals and Objectives

What You Want to Achieve

Importance of Goal

Setting Realistic Goals Through SMART Method

Techniques for Setting and Achieving Goals


Management and Planning Tools

Using a Planner

Developing Action Plan

Getting Organised

Organising Your Workspace, Files and Folders

E-mail, Task and Calendar Managing

Information Flow and Retrieval Process

Information Overload

Schedule Management

Scheduling to Create Work/Life Balance

Creating Dynamic “To-Do List”

Reducing Mental Clutter

The Batching Technique 

Utilise Time Gaps

Effective Follow-up System

Developing Time Management Habit


Effective Scheduling

Steps in Scheduling


The Prioritisation Grid

Important vs. Urgent

Time Management Matrix (Covey’s Four Quadrant Matrix)

To-Do List

ABC123 Prioritised Planning

Decision Matrix

Time Management and Manager

How Most Managers Apportioned Their Time

Time Management Tips for Managers

Effective Resource Management

Workload Analysis

Managing Workload

Managing Disorganised Staffs

Meeting Management

Creating an Effective Agenda

Importance of Agenda

Steps For Productive and Effective Meeting



Reducing Time Spent on Meeting

Meeting Menaces

The Waffler

The Turf Warrior

The Assassin

The Dominator

The Interrupter

Meeting Mismanagement

Trading Game Scenario


Module 12

Event Coordination

Anatomy of an Event;

The Event Element Assessment;

Developing the Event Site;

Accommodating the Audience;

Providing the Event Infrastructure;

Safe Operations;

Coordinating the Event;

Fundamentals of the Production;

Staging the Entertainment Experience;

Food and Beverage Operations;

Making Event Memories;

Ancillary Programs;

Vendors and Volunteers;

Knowledge Management;

Strategies For Success.


Programme Number 146 - International and National Events Management: Professional Events Facilitation, With Ultimate Success Intensive Full-Time {3 Months (5 Days -30 Hours) Per Week} Programme, Leading to Postgraduate Diploma in International and National Events Management. Click to download the PDF Brochure for this Programme.